By Alok Verma In my view people of this country are ready to believe and lend credibility to‪#‎PrimeMinisterModi‬‘s assurances and promises but they suspect every member of his Cabinet on honesty and their words. In today’s radio broadcast ‪#‎NarendraModi‬ had to reiterate his resolve to the issue of black money knowing well that all clarifications made by ‪#‎BJPspokespersons‬ and […]

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By Alok Verma The online world is faced with an abundance of information. As a result the demand for relevant content is increasing. Online users may already know about news sites for specific reasons either due to its particular location or subject they are most interested in, or even just due to the brand value. But personalization does help a local or niche site […]

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  By Alok Verma Journalism traditionally has involved a mostly one-way communication from producers to consumers. Until now Journalists gather and edit news, then distribute it to people who consume it rather passively. Journalism continued to flourish this way as the information so far was scarce, gathering and distributing it was expensive and technology was […]

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At many news organizations the role of  “social media” has acquired an important status. Many editors in progressive newsrooms have begun to think about social sharing while assigning stories. Reporters are being encouraged to use social channels to find sources and confirm leads. Editorial web designers constantly incorporate social media buttons and widgets to optimize […]

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1. Use ‘Follow’ to Grow Your Audience Follow button on Facebook enables journalists to update readers and sources, while reserving personal updates for friends only. Whichever beat you cover, enabling Follow on your profile gives you the opportunity to share public photos, links and analysis about the latest news with your readers and viewers. Simply […]

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By Alok Verma With traditional facing serious challenge from social media enthusiasts journalists have now begun to earnestly ponder over the need for finding ways to engage with audiences, whether online or in person. Since most of our media organizations are so habitual of treating their audience with utmost indifference in view of the current […]

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