By Alok Verma Journalism traditionally has involved a mostly one-way communication from producers to consumers. Until now Journalists gather and edit news, then distribute it to people who consume it rather passively. Journalism continued to flourish this way as the information so far was scarce, gathering and distributing it was expensive and technology was […]

Read More →

Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and integrations. Its stack is so efficient that many publishers feel compelled to use it, though they are […]

Read More →

Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life. If local news organizations are going to regain growth — and hire — they must find new revenue. They have plumbed marketing […]

Read More →